Adword Tips

Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achieve a higher clickthrough rate (CTR) which means getting the searcher clicking on your ad and becoming a prospect.

Organize your account by starting with a campaign name relevant to your product or service. If you were selling inkjet cartridges you could use that as the campaign name or the name of your website as the campaign name.

Set up your ad groups so that they are themed. If you were advertising inkjet cartridges and one of the products you are selling is canon inkjet cartridges you could create an adgroup titled “Canon Inkjet Cartridges” and then place relevant keywords in this group.

Ad Group Name: Canon Inkjet Cartridges
Keywords: canon inkjet cartridges, canon ink, canon cartridges, canon inkjet cartridges online

Two reasons for keeping your adgroups organized and themed like this are it is easy to find and adjust the keywords as necessary. It is easy to to put the keyword in the title and body of your ad.

It is important to put the keyword in the title and ad because you will achieve a much higher click through rate (CTR)

Canon Inkjet Cartridges
For huge savings on Canon inkjet
cartridges visit us.
http://yoursite.com

If you used the above ad with the keywords in the example your ad would be relevant to the searchers and the keywords in the ad would appear bold to the searchers catching their eye.

Let’s recap what you just learned. The bold text catches the eye of the searcher. The keyword is relevant to what they are looking for thus increasing the chances of you getting the visitor to your website instead of your competitor getting the visitor.

One thing you need to be careful of however is using a trademarked word in your title, description, or as a keyword. Some companies allow you to do this while other companies don’t. When in doubt either don’t use the trademarked term or contact the company and ask them for permission.

One other advantage of having themed adgroups is that Google rewards relevancy. This can improve your quality score and actually reduce the cost that you pay for the click. Your Ad’s position will improve. You will get a lower cost per customer acquisition (CPA), a higher clickthrough rate (CTR), more profit and a higher return of investment (ROI).

Robert Walter has been marketing online for 5 years. He has successfully marketed products in competitive and niche markets. Find out how you can master Google Adwords http://hot-product-reviews.com.

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As more and more consumers shift to new forms of media, like the Internet, to do nearly all their daily tasks (correspondence, shopping, information searching, entertainment, etc.) marketers are looking for novel ways to bring products and services to people without going through the pain of directly phoning them or sending advertising materials, which add to operational costs.

The growing trend towards the Internet has compelled advertisers to seek customers’ attention via non-intrusive ads that appear on search engines and web sites that are related to the services they offer.

This is where Google Adwords comes in. Google Adwords is a relatively cheap and easy way to buy cost-per-impression (CPM) and cost-per-click (CPC) ads. The ads come up alongside the results that are displayed when you search for something on Google (usually on the right side), or on Google’s sister sites, like Blogger, EarthLink and AOL.

Being a Google Adwords account holder, you get to pay only for the sites Internet users click. And because Google is at the top of the Internet search engine industry, you are sure that your ad reaches an infinite number of potential clients.

How to Start

First off, you need to identify your advertising goals. This will make it easier for you to build a keyword list and categorize them into various Ad Groups, depending on your target readers. The key questions you need to ask before you proceed are:

1) What does your company do and what does it offer?

2) Who is your target market?

3) What are you promoting and how do you want your customers to respond to your Adwords ads? Would you want them to purchase something or subscribe to your service?

4) What returns do you expect? How would you gauge if your strategy is successful?

The Cost

To make it short, Google Adwords don’t cost much to make happen. How much you expend will depend on your alloted budget and your knowledge of your target market. With Google Adwords, you pay only a very minimal one-time fee to activate your account. After which, you will only pay for every click on your Adwords ad, which could go as low as US$0.01 each.

If nobody clicks your Adwords ad, you don’t have to pay a single cent! You can even set up a daily budget by placing a limit so you can track your expenses more thoroughly.

Google Adwords’ key goal is to help small businesses reach target customers at a small price. So even if you’re working under a very tight budget, you can still say goodbye to those expensive Internet ad placements.

How Do I Know if Google Adwords Benefited My Business?

You hold the answer to that. When you’ve begun seeing profits in your venture, then that is final measure of the Adwords success. You can track click and impression activity on your Adwords ads by accessing the Google Conversion Tracking page (http://adwords.google.com/support/bin/topic.py?topic=86).

There, you will be taught the basics on you to read your Adwords performance, as well as how to set up your conversion tracking account and how to troubleshoot when problems arise.

The best thing about Google Adwords is that you’re working with a reputable name that has your interest at the topmost of its priorities. So if you’re a startup venture that seeks to reach a much wider range of clients at a minimum cost, set up a Google Adwords account and reap the fruits of your labor shortly after.

Khieng ‘Ken‘ Chho is author and owner of Online Adword Resources. For related articles and other resources, visit Ken’s website: http://ad-campaign.onew3b.net

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Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google.

You’ve seen them, there impossible to miss, glaring at you on virtually every page of your favorite website, those little blue boxes that webmasters have become so fond of, the infamous Google Ad’s. Everyone wants to get in on the big bucks action. If you listen to the stories, Google is writing some impressive checks and the temptation will be just to much for the hackers. The target is so obvious.

You see, hackers don’t care who benefits from their efforts as long as “the Man” suffers. For many years now the man has been Bill Gates and Microsoft. Hackers have done everything possible to disable his empire, creating virus after virus just to mess with him, even the US Government got into the act. Now the new giant on the block is Google and the hackers are drooling with anticipation. It is just a mater of time before some genius hacker figures out how to get a spider to do his dirty work and turns loose a new age type of virus, the “clicker bug.”

Here is a quick overview; the search engine advertising market is currently almost $4 billion per year with fraud estimated somewhere in the 5-15% range. The majority of this fraud is done at the search engine listing page level and most is accomplished by hand. The object is to drive up the click counts of a targeted website to use up there budget and consequently disable there ad or better yet get the company (your competition) to remove them entirely.

Both Google and Yahoo/Overture acknowledge that the click fraud problem exists. Their in house experts claim that improved internal controls will prevent this problem from escalating. Their stated position seems to be that they are concerned about click fraud, but that it is not a material issue so far. Given how much they stand to lose if advertisers cut back on advertising spending, this cavalier attitude certainly is surprising. Industry research firm eMarketer expects $7.4 billion to be spent on search engine advertising by 2008. At the current fraud rates that amounts to $750 million, about three quarters of a billion dollars!

Now along comes the “clicker bug” and instead of attacking the case hardened, almost bullet proof, servers of the search engine giant, they crawl the internet and click indiscriminately on 3 or 4 ads per website every night. The clicks would appear harmless and the bugs effort will only generate revenues of $ .25 for the page owners. After all, the object is to take down the man not generate revenue for any given website. The search engines will be so busy guarding the vault against monsters they won’t notice the ants walking away with the refrigerator, but multiply that quarter times the total number of websites available and in just a few days Google could be overwhelmed. The only way to stop it would be to encrypt every ad or employ pattern gif’s like the “who is” pages do.

Grant it the technology is not quite there yet but hackers are some the industries brightest, if a bit deranged, programmers and they will figure it out. If I can think of it they can do it.

Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/Articles/articles.htm

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