Adword Tips

Whatever money-making venture you are engaged in on the internet, when you have exhausted the free avenues to promote your website or product, you will profit by paying for some advertising in order to make people more aware of your presence on the internet. This will build your traffic (and mailing list if you have one) more quickly. While writing articles and blogs are excellent ways of bringing in traffic - and free to boot - it will take a little time for the viral aspect of these to build up. In the meantime, paying to advertise will get you traffic - and hopefully sales - a lot quicker.

Google Adwords

The most popular method of advertising is by Google Adwords, using the ‘pay per click’ system. It takes just a few minutes to set up an account, whereby you fix a daily budget and pay a few cents each time someone clicks on the link within your advert. You won’t have to pay if no one clicks on it, and Google won’t exceed your daily budget. Your advert itself is easy to set up - just a headline and two lines of content, plus your website link, or a link to a specially created page. You can also generate more than one advert, with different headlines, or different content, and compare which is the most successful. Whatever works well, and has the best ‘click through rate‘, bringing targeted visitors to your website, go with that one!

People using the search engine Google.com to find a chosen subject on the internet (such as ‘affiliate’, ‘affiliate program’, ‘affiliate marketing‘ etc.), will see your advertisement on the right-hand side of the page as they scroll down. The use of many ‘keywords’ when setting up your Adwords campaign (Google makes suggestions for these), means your adverts will appear on a greater number of searches, and thereby give you more potential customers. By adjusting the daily budget as necessary, or the pay-per-click rate you set, the nearer to the top of Google ad rankings pages you will be aiming for. Your goal is not necessarily to be in the number one spot (this often gets clicked on by unscrupulous people not serious about visiting your website), but an advert on the first page or two is a good placement.

Google Adsense

Just as Google Adwords is a great tool for showing your advert when people use this search engine, by also using Google Adsense you can earn revenue by showing other people’s adverts (related to your site content) on your website, by which you can earn more ad revenue.

As well as Google, there are other ‘pay per click’ advertising sites, so do some research of your own to find great deals!
Other ways of advertising can include ezines and newsletters - use the search engines to find the most popular ones on the internet, and those interested in promoting affiliate programs.

Penelope Housden

This is just one of 7 articles on becoming an affiliate that are contained in a FREE report ‘The 7 Steps to Affiliate Stardom!’ that you can get here: http://www.coolprofitsonline.com/affiliatesuccess/

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I am going to list down 3 ways in which you can get great streams of quality traffic at no costs at all. This will help you immensely

Free quality traffic stream #1

What are you reading now? Why an article of course! This is one of the greatest and most targeted ways of getting traffic. I would even go a step further and say that it is better then Adwords. Because it is free and because you would not have a problem with click fraud!

What you should do is first get a free website and set it to redirect to your affiliate link. Next pump out at least 3 articles a day submitting to at least 5 directories for a month. All these 3 articles should be on the same topic promoting the same product. The results and sales you will get at the end of the month will astonish you. Try it.

Free quality traffic stream #2

Create a blog specifically on the niche or topic you want to promote. This is a great mouthpiece for your product. You get organic search traffic from the major search engines and traffic from search engine is pure gold. What you need to do is to get high quality content to be posted in your blog. Remember the articles you written earlier? Post them here! You can even earn Adsense income by doing this! This is a great cash generator.

Free quality traffic stream #3

Forum posting. This has to been one of the least utilized methods of getting traffic simply because it seems to be such a hassle and a chore posting comments in forums. You do realize nothing ventured nothing gained. There is no other ways of doing it except by posting valuable comments or opinions. The amount of one way back links you get are huge and you can gain credibility in that community. Just do not spam though, it is akin to suicide.

Join Dylan’s affiliate army! He has just come out with “Clickbank Profit Machine” and it is a powerful package. Check out the affiliates’ area at http://www.clickbankprofitmachine.com/affiliates.htm

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A friend of mine recently bought an eBook of the kind where the seller promises their readers that they will tell them the well kept secrets of how to make easy money online without hardly doing any work. The eBook cost $50 for less than 50 pages of advice on how to sell items on eBay, how to make marketing that stands out and how to become an affiliate and initiate sales of the sellers eBook. The advice was mediocre and at $50 my friend was less than satisfied. The seller of the eBook was apparently not satisfied with making only $50 on the eBook - he also encouraged his readers to create ads on Google’s AdWords and use this as a means to make the promised ‘easy money online’. The affiliate is however very likely to lose money on this deal, I’ll explain to you why below.

First however, let’s look at how affiliate programs work. A seller may sell a product on the sellers website. The seller can have affiliates who link to the seller’s site from the affiliate’s website or using sponsored links. If a visitor follows the affiliate’s link to the seller’s website and makes a purchase, a percentage of the purchase price is paid out to the affiliate. The percentage that is paid to the affiliate varies - for info products it is common for the percentage to be between 40% and 75% of price of the product. Affiliate programs thus allow both the affiliate and the seller to make money on the purchase and both parties should be happy with the agreement.

In the case of the $50 eBook on making money online and the affiliate advertising on Google’s AdWords, the situation looks like this:

Let’s say that the keywords ‘Make Money Online‘ on Google’s AdWords will cost you $1 and that one in 100 users clicking the ad will make a purchase. In this case it costs $100 to make a sale of $50. The seller is unlikely to want to make such advertising as he loses $50 on each sale. If however he can make an affiliate pay for the Google AdWords, by promising the affiliate 50% on each sale, then the calculations are different. The affiliate will now pay the $100 to make the sale. The affiliate will make 50% of the purchase price of $50 so a total of $25. As the affiliate pays $100 to make a sale and makes $25 on each sale, the affiliate loses $75 on each sale. The seller however is left with $25 for each sale after paying $25 to the affiliate. The seller thus makes money on generating sales for Google AdWords where it doesn’t pay off for the seller himself to advertise.

The conclusion thus has to be, that if you are an affiliate, be careful with advertising on Google’s AdWords or with other sponsored links. If you have paid $50 for an eBook with poor or mediocre advice you are likely to have purchased a product from a scrupulous or even dishonest person and you should be very wary of doing anything to generate more revenue for the seller.

About the Author:

Andrew Nielsen is the author of “The Online Business Builder”. A FREE preview of the eBook is available on http://www.i-want-to-be-rich.com Andrew Nielsen is an internet entrepreneur and is currently helping online business start ups getting on their feet. mailto: an@i-want-to-be-rich.com

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