Adword Tips

For those of you who were born yesterday, John Wooden is the legendary former coach of the UCLA Bruins college basketball team. During a twelve season stretch between 1964 and 1975, Wooden’s teams were winners of a remarkable ten National Championships.

Now, I don’t know John Wooden personally, and I’ve never been in business with him. But I know enough about the way that he coached the game of basketball to have a pretty good idea of the principles that he would have adhered to in the business world. I’m going to discuss one of those principles, and show you how following Coach Wooden’s timeless advice can make you a better online entrepreneur.

Find Something That Works and Stick With It

There is a story told that in one particular game, on six or seven consecutive trips down the court, Coach Wooden had drawn up a play to throw the ball into All-American center Bill Walton. Each time, Walton promptly turned and flicked the ball into the basket for two points. During the next break in action, one of UCLA’s guards implored Coach Wooden to run a different play. The coach’s response was right on the money: “Why would we run something different when that play is working every time?”

In your online “career” do you ever find yourself jumping from opportunity to opportunity without ever gaining a solid footing in any of them? Or even worse, have you ever made a little bit of money with a program, but quit on it because your earnings seemed too small? If you’re like me, the answer is yes on both counts. And I’m convinced that is the biggest difference between success and failure.

To be a success, you need to find something that works, even if it just works a little bit, and milk it for all it’s worth. What if you could come up with an online marketing campaign that could generate just one sale per day at a profit of $10? What if you could automate this process so that you made this $10 per day, every day, all year long? How does an extra $300 per month sound?

OK. Using the technique that you employed to create your first $300 per month income stream, isn’t it possible that you could create another income stream just like it with a new idea? How many ideas can you come up with that could each generate $10 per day? Could you come up with ten ideas per year if you really set your mind to it? If you could, you would generate a passive monthly income for yourself of $3,000 within one year.

Most people would agree that it is EASY to come up with a way to make 1,2, or 3 sales to earn $10, $20, or $30. The trouble is, most of us stop right there. We need to realize that with a little effort and attention to detail, it is possible to turn those few occasional sales into a multitude of sales day after day, forever and ever until the end of time. It really is just a matter of finding something that works and sticking with it.

Ken Acree
http://www.cashflowkingdom.com/

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Lord save us…

Am I the ONLY internet marketing person out there online who is not frothing at the mouth about the newest “trend” to hit the fad-of-the-month Internet Marketing community?

Joel Comm (Mr Adsense) has been pushing his 500words.com site lately, and when I originally saw the site, a feeling of deja vu overcame me in a major hurry!

Remember that pixel selling craze of a year or so ago, where everybody went crazy buying 1 pixel ads on a website to get link popularity from Google and the other search engines?

That was great for the first 1-2 players in the field (from memory, the guy who came up with the idea made a million dollars from it?), and it got a LOT of free publicity for the early mover, but have you noticed that no one seems to be going crazy about those sites these days?

Why, you ask?

It’s simple really - because it goes against what the search engines are looking for when it comes to measuring the value of incoming links.

My opinion (for what its worth) when it comes to any “fad of the month” Internet Marketing “Secret Sauce” technique is simple: If I can’t show it to a Google Search Engine “cop” because he will penalise the link because it doesn’t meet their requirements for a quality link, then I don’t do it.

These sorts of short term thinking strategies might work for 1-3 months, but once Google figures it out, they will adjust their search engine algorithms to ignore links from sites like this.

However, I think what most disappoints me is that Joel Comm is the one pushing this. His Adsense Secrets ebook (which I brought and liked) gave me a good impression of the guy, but he just threw that reputation (for me) in the bin with this little venture.

If the 500words concept is so good, he would keep his mouth shut and just build these sites for himself to get the link popularity.

Instead, he’s pushing the script to build the keyword sites instead - because THAT’s where the money really is. He’ll sucker in heaps of get-rich-quick starry eyed types who think they’ll make a bunch of money with it, when in reality, HE will make the money and perhaps only 1-2 others as well.

People, can we use some critical thinking here PLEASE!

If this system is really as good as he says it is, why is he selling it instead of just using it for himself?

It’s simple really - he makes money on the people who buy the links AND he makes money on the people who buy his 500words script, who are also hoping to cash in on the fad.

However, I can guarantee you that within 6 months (probably less), Google will be giving any links from these sites minimal value. All these word links are doing at the moment is getting traffic because of the buzz, which is obviously nice, but it’s not a sustainable long term way to bring in site visitors.

If you want link popularity, instead of paying Joel to buy his script and/or buying some words on his site, hire a ghost writer from elance.com or rentacoder.com to write you some unique articles instead.

Publish the articles on your own site, and then rewrite them so that they have at least 25-50% different wording (and change the title, etc) to the original, and publish them on the major article sites like ezinearticles.com. Make sure you link your primary keyword/s in the author resource box back to your site when you publish them on other sites. That’s where the link popularity will come from.

The link popularity you will get from doing this will outweigh any link popularity you will get from the 500words site over the medium to long term.

This technique has got my largest client to #1 GLOBALLY on Google (against 115 MILLION competing pages!) for one of their primary keywords in less than 6 months. It took me about 2 hrs of work to publish those articles for him, and that’s all I’ve had to do since then.

Now, you can take THAT result to the bank! It’s a solid linking strategy, it keeps Google, Yahoo and MSN happy, and my client is over the moon, and it makes me look good (which I like).

What more can an SEO consultant ask for!

I love working in the Internet Marketing/SEO field, but I despair at times at how many people just jump from fad to fad, hoping to get rich quick, instead of working smart, hard and putting together a quality site with plenty of cool unique content.

Eran Malloch is a specialist Search Engine Marketing consultant, offering Google Adwords Management services, as well as website Search Engine Optimization, SEO-friendly article/content creation and publication, and streaming video content creation for viral marketing campaigns. Visit http://EranMalloch.com for more information on Google Adwords.

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Make Your Ads Different

Your completed AdWords ads are going to run right along side everyone else’s. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you’ve done that, you need to figure out how to make yours stand out.

Don’t use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.

Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.

Run Several Different Ads at Once For Each Ad Group

AdWords allows you to run as many ads as you would like for each ” Ad Group” (keyword group). Take advantage of this feature. Don’t limit yourself to only one ad. Run two or three different ads for each Ad Group.

Experiment with different wording in titles, different text in the ads themselves and different “Destination URLs” to see which ads get the highest clickthrough percentages and which have the highest conversion rate.

Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the “different” ads are very similar.

Even a change to one word can increase your conversion percentages dramatically at times.

Consider Using Different “Destination URLs” for Your Ads

Your website’s main page may not be the page that best “converts” viewers into customers. If you’re trying to sell one specific product with an ad, don’t send people clicking on your ad to your website’s main page. Send them directly to the webpage for that product.

You might also consider designing specific “splash” pages for each Ad Group you run. Each of those splash pages can then use the terms you’re including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, they’ll be more likely to buy your product.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

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