Adword Tips

Building a great looking website stuffed full of content laden articles and almost always not enough to ensure success with Adsense. One of the most important things is you traffic, other small little thinks you do would also affect them.

If you are a small, independent web publisher like millions of other webmaster, publishing can be a great hobby and also a small business. In any case, it is always nice to see income streaming in from doing what you love.

#1 Contrast Your Link Color

If you background is white, make your link a contrasting and noticeable color. I have found blue to be one of the most effective and profitable link color as people traditionally associate blue links as ‘valid’ links.

#2 Vary Your Ad Formats

With the introduction of link ads now, give it a go! I found my link ads to perform not as well as my text ads but what is to say it won’t work for you? Place a few (not more then 4) vary differing ad format on a page. Wait and see which ones perform better then the other and further optimize it from there.

#3 Quality content
Content is king. I am sure you have heard of this term a dozen over times. Build a quality content site that is intimately related to the subject and keywords of you’re your theme. Stick to your theme tenaciously and remember to always build content that builds on your specific keyword you want.

#4 Building Traffic
You might think that you would have to get highly targeted traffic. It is not wrong and I see where you are coming from. But it is actually cheaper to get huge untargeted traffic rather then a small trickle of targeted but expensive visitors. When you are just starting out, do not be afraid to promote, cross promote and just blatantly promote across any medium that you deem would bring you traffic. Ethical means of course. The trick here is to go after and acquire any piece of traffic. You would be surprised at the percentage of clicks from untargeted traffic.

Dylan Loh is the author (and webmaster) of the Free 14 Page Report ‘Secret Google Tactics’.
http://www.SecretGoogleTactics.com

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Improving Adwords Campaign Management

Adwords Campaign Management - Naming Schemes

Keep your campaigns and naming schemes simple and readable.

Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups.

Google Recommended Limits

Googles recommendations/limits are as follows:

• 25 campaigns
• 100 ad-groups/campaign
• 750 keywords/adgroup (although they will allow up to 2,000)

Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that.

Why?

This is a performance and scalability issue for Google - the more keywords in an account, the more processing power is required to see what keyword/advert combination should be shown.

If Google were to allow everybody to utilise their full complement of 5,000,000 keywords, Adwords quite simply would not work, screeching to a halt due to excessive load placed on their servers.

This is why in practical terms you will be limited to a fraction
(perhaps 50,000 to 100,000 - somewhat more if your account is a ‘good performer’) of the possible total.

Regardless, even 50,000 keywords can lend itself very quickly to a lot of complexity so always rename your ad-groups and campaigns from the provided defaults to reflect ‘their nature’.

“Campaign #1″ tells you exactly ‘what it is’ but what you want to know is ‘what it does’. Adwords Campaign Management becomes proportionally more difficult the more campaigns and
ad-groups you construct.

Some people maintain a spreadsheet with notes
indicating what each campaign and ad-group relate to. This is
commendable but unnecessary.

Having the discipline to do this every time you construct a new ad-group/campaign doesn’t take much time or effort but will save you a lot of headaches in the long run.

Tom O’Brien is a certified Google Adwords Campaign Management Professional.To find out more profitable Adwords Tips or get help with your Adwords campaign visit:
http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagement.html

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AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords’ member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : deeljeabiz@gmail.com

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