Adword Tips

As an online Entrepreneur you require a successful website.

One that you personal own.

On the Internet the two most used tools if you can call them
that are Email, closely followed by Search Engines.

This applies to all Internet users and for Entrepreneurs owning
your own website comes in as second equal with search engines.

Operating any business on the Internet requires communications
with prospects, customers and other businesses. Email is used
and accessed World wide and is user friendly for all computers
and on cell phones too.

As an Entrepreneur or Business person your website and search
engines work hand in hand, one is useless without the other.

Search Engines require information to fill a search for Joe Public
and your part in this “Internet Partnership” is to supply the right
information to the search engines.

You are in partnership with Search Engines and other Internet
users. You don’t have a choice!

Your business will only be successful if you work to provide
good content for search engines and provide the searcher,
your prospective customer with the information and product
he or she is searching for.

Creating a website does not happen overnight, but requires
planning, research, good layout and design, even before you
start to build your site.

The basic preparation and planning play a large part in the
end product. Deciding on the content will dictate the number
of pages you need to create for your website.

The content can be enhanced with graphics, although
this will depend on the information or products you will
be placing on your site.

Creating a work of art may be relevant for a graphics related
site but generally having a minimum of images in the content
is better as pages that take longer than 10 seconds to load
will not always be seen.

Here is why. Ask yourself how are prospective customers
arriving at your site. The 4 main ways people arrive at your
site are Email, directories, search engines and advertising.

With email and some advertising you are presenting your
product or services to the reader (prospective customer)
who chooses to visit your site. In this case the person is
likely to wait for your page to load.

If however a person is looking for a specific service or
information and finds your site listed in a directory, search
engine or in an advertising venue, your site will be one of
hundreds or perhaps even thousands so your prospective
customer may not wait for your page to open and as they
have a choice of hundreds of similar pages to choose from.

It is better to have short to the point pages that are
keyword specific using the keyword in the page title,
content description, in the page headline and in the
content of your page.

Many sites are now using a css file (cascading style sheets)
to create basic rules for some or all pages on a site.
Simply put css is a mechanism for adding style like different
fonts and colors for different headlines and text, images
and spacing for page layout.

http://www.w3.org/Style/CSS

This creates pages that are an exact copy of each other and
most times they are quicker loading. A css file is a little like
a page template in that it applies rules to any number of
features on a web page.

20 points to consider when creating your new web site.

1. Research and create unique content.

2. Use simple graphics.

3. Create page / site design and layout.

4. Register Domain name(use sub-domains as required)

5. Contend contained in sentences and short paragraphs.

6. Use sub headlines on every page.

7. Use quality web hosting.

8. Site should be people friendly.

9. Meta tags are still important for many search engines.

10. Create an advertising and search engine promotion plan.

11. Link to other relevant sites.

12. Cross linking pages within the page content.

13. Create fast loading pages between 10k to 30k.

14. Keep your site updated regularly.

15. Your site must be search engine friendly.

16. Create ad-copy for promotion purposes.

17. Create a number of short descriptions of your site.

18. List your site in relevant Directories.

19. List your site with the major search engines.

20. Continue adding new pages and new content to your site.

Once you have you have done the ground work and preparation
for your site, then it is time for either you or an experienced
webmaster to build the site. It is also much easier to create
basic promotion material and ad~copy while you are putting
the site content together.

Don’t be limited to just the major search engines. There
are many new search engines appearing every month. One
I found last week is a cross between Google and a Pay-Per-Click
search engine and also provides a page for your to list your
Entrepreneurial Business.

http://www.searchestate.com/uws/mn2134117.htm

SearchEstate.com offers free listings and provides an affiliate
member program. It is well worth a look. You’ll find a text link
at the top right of the page to receive your own f`ree traffic
Generating page. They also provide a search box that is easily
added to your site.

You even get paid for signing up free members!

Like Google has AdWords, SearchEstate call theirs BillBoards.
They are placed on sites around the Internet. They provide a
marketing CO-OP and a range of other stuff.

Tip,
Websites are never finished, they are a work in progress!

May your Website be Profitable.

PETER GREEN.

Editor of ~ The INDEX ~ ezine.

Editor@Internet-income-index.com

http://www.Internet-Income-Index.com

Your Free Weekly Internet Marketing
News, Ideas, Resources and Sources Ezine.

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Find buyers searching for what you sell with Adwords, Google says.

Yahoo Search Marketing asks, Instead of looking for customers, what if they found you?

In the past few years, businesses of all sizes have rushed to capitalize on the benefits of paid search. The advantages are well knownlow start-up costs, shorter lead times, opportunity for global reach or local targeting, and more accurate campaign tracking.

The potential benefits are clearly compelling, but what’s less obvious is how to create consistently effective paid search campaigns. Smaller and medium-sized businesses have found that do-it-yourself paid search can be difficult and time-consuming. Larger businesses that outsource have learned to be wary of search-marketing scoundrels who are better at promoting their own business than promoting yours.

That said, there’s a growing body of research and best practices for success in paid search marketing, and you shouldn’t miss out because you don’t have an extensive knowledge of the of the online channel. Many of today’s most successful search marketing campaigns developed over months, not years. With that in mind here’s a brief checklist to keep paid search advertising pointed in a profitable direction. Make sure it’s:

Action- oriented: Clearly, your primary goal is to have prospects click your ad for more information, so it’s OK to be direct. Don’t make people think too much. Include a clear call to action like “click here” or “learn more” for better results.

- Attention-getting: Your online ad has only a split second to gain attention. Use attention-getting headlines and bold images to make your ad stand out. If you use Google Adwords, you’ll have the ability to test and improve your copy with as many as three versions of your ad.

- Brief. The most effective online ads contain a simple, easy to understand message. Keep your ads short and to the point. Use simple, high-impact words. The place to provide additional information is on your landing page or website, not a text or banner ad.

- Offer-oriented: To drive site traffic, specific offers work better than general invitations. Offering a discount, time-sensitive offer or something that’s FREE are time-tested techniques. For example, free shipping or discounts for first-time customers can drive click-thrus.

- Customer-focused: In getting your message across, it’s easy to forget that customers are scanning your ad to learn how they can benefit, not to learn how great your company is. Clearly explain how your product or service solves problems, makes things easier or improves profits.

- Professional: If your ad includes graphics, use a professional designer to select appropriate colors and fonts to gain attention and ensure your ad is readable. Use only high-resolution, professional images in your online ad. Quality design suggests a quality company.

- Relevant: Do visitors arrive at your ad by typing in a search term? If so, try repeating the term in your ad. For example, if you want to attract visitors using the search phrase Aircraft Charters, make sure Aircraft Charters is prominently displayed in your ad - you’ll get higher click-thrus.

- Going somewhere: The ad is only part of the equation that converts visitors to buyers. Make sure your ad clicks through to a page that’s relevant to your offer. If your ad offers a 10 percent discount, make it clear how visitors can get the discount instead of making them figure out what to do next. Landing pages pick up where the ad leaves off, providing specific information and next steps. Targeted landing pages generally outperform home pages when it comes to converting visitors to subscribers or buyers.

- Tested. You may have heard the quip that “All opinions are useless, including this one.” The same might be said about search marketing advice. Don’t take opinions and second-hand research to heart. Learn and use the analysis tools included in your paid search account. It may be that Google skews male or Yahoo is better for consumer marketing than B2B, but you’ll never know until you test. You may even check out MIVA.com, a smaller search player that’s making a play for the #3 slot behind the big guys. Try out the conversion-tracking tools that are included in your account.

It may take a little homework on your part, but there’s no substitute for knowing which search terms are effective, what visitors are searching for, and what each click and conversion costs. The information is worthwhile not only for search marketing, but the lessons learned can then be applied to other marketing channels and campaigns.

Charles Warnock is Marketing Director at PartsBase, the world’s leading online aviation / aerospace marketplace. He writes often on interactive marketing, technology, finance and real estate. More articles can be found at http://marketing-interactive.blogspot.com/

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Using Google AdWords as pay-per-click (PPC) advertising is a great way to generate some extra income from your website or through affiliate marketing. However, beginners who are unfamiliar to the program may sign up for their Google AdWords account and then jump in head first without having a plan or even any of the background knowledge, and can wind up confused, disappointed and even hurt financially.

Before embarking on a campaign with Google AdWords, it’s essential for you as a beginner to first of all understand what Google AdWords is and how this program works.

Google AdWords is Google’s method of PPC advertising, considered one of the best in its market. PPC advertising allows advertisers to display ads and pay only when visitors click on the ad. If you don’t have a website, you can sign up as an affiliate to promote the products and services of your choice and use your affiliate links in your ads. You are always in complete control of your Google AdWords campaigns. You write the ads yourself according to their format, choose your own keywords and determine your daily budget and how much you will pay per click. The ads appear on Google search pages, and when people click on your ad, it takes them to your site.

Beating Adwords is of course about making money. It’s no good paying nothing for your traffic if you get nothing back. So how do you make money with Google AdWords without spending a fortune on your pay-per-clicks? If you’re a beginner, there are some guidelines to ensure you are beating adwords from the get-go. First of all, the main trick to remember is to go slowly as you figure this out so you’re not overwhelmed and get in over your head. Secondly, stick to one or just a few Google AdWords campaigns at a time in the beginning until you get the hang of it and feel more comfortable.

Promoting in-demand products and services, choosing the right keywords and learning how to write good ad copy is the secret to having successful campaigns and making money online with Google AdWords. Make sure you promote something that people want so your clicks on not wasted. Next, do your keyword research and make sure to use very targeted and specific words and phrases, and keep your keyword lists short (about 10 words or phrases). Tools such as Google AdWords’ Suggestion Tool, Overture Suggestion Tool and Wordtracker can help. Then, learn how to write good ad copy. Writing compelling ads is essentialif your ad is written poorly, no one will click on it. Look at high-ranked examples online to give you a head-start.

In addition, it’s important to track your ads, keywords and click-through-rates to see what needs tweaking or even removing. Finally, create a daily budget limit and stick to it. Once you’ve reached that limit, Google will stop showing your ads until the following day.

For more detailed information about Google AdWords, along with a free newsletter and report, check out http://www.adwordsmiracle.com . My e-book Adwords Miracle is a step-by-step guide on how to optimize your money-making in Google AdWords. Adwords Miracle is a straightforward, easy read and is great for beginners, as well as intermediate and Advanced users who are determined to beat Adwords (http://www.adwordsmiracle.com).

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