Adword Tips

Now that I got you interested, let’s talk about how you can use Google AdWords to create highly targeted traffic. Before you start jumping with both feet ahead I strongly suggest you educate yourself further. Here’s a good place to get started: Perry Marshall’s Definitive Guide to Google AdWords.

Well, let’s say you have just opened your first account. The next step is to choose your target language and country. Don’t underestimate this, as you certainly do not need to pay for advertising in countries or markets where your products or services are not even sold! You are now set to start your campaign.
First, you will need to create an ad group, which means you design your ad, select your keywords, determine the maximum cost per click that you are willing to spend and define your bid amounts.

At this point, you should know that the real key to creating a successful AdWords campaign is choosing an effective, attractive, attention grabbing headline. The headline, or title tag, generally a short, catchy phrase, is the single most important element of your AdWords campaign, because you’ve got just about 10 seconds or less to capture the attention of your target audience. Now you should also make sure you describe your website as clearly and accurately as possible.
Remember, the more sensible and relevant your message to your target audience, the more you will attract qualified visitors who eventually will convert into customers. You see, it all boils down to targeting the right keywords so you can get the right prospects to your website!

Stay tuned for Part 3 where we put the final touches of your Google AdWords campaign that will set your business on overdrive!

Copyright © Luc Andria

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Luc Andria is the owner of the world’s first Internet Network Marketing School. A Harvard-educated seasoned entrepreneur and marketing expert, he leads a team of successful business builders creating global residual income. Discover how you can leverage proven strategies and powerful cutting edge techniques of InterNetwork Marketing to explode your business and income at http://www.LucAndria.com

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Very possibly the coolest new feature of Google Checkout are the magical badges that appear on the AdWords ads on Google.com. These are icons that, when you’ve set everything up correctly and the starts line up, tell the world that you are a Google Checkout merchant.

You can see what the Google Checkout badges look like by watching the demo, Why Google Checkout? on Google’s site: http://checkout.google.com/seller/demo.html

Why is this important? Google’s reasoning seems to be that by leveraging its brand, consumers will begin to trust Google more than the actual merchant. And by controlling the user experience on merchant websites, combined with an extremely easy checkout process (not quite one click, but darn close) consumers will begin to “feel good” about buying through Google which will, in turn, directly drive more sales through participating websites.

Consumers will begin to look for - and trust - that little Google Checkout icon. And that means, for you: more qualified clicks, a higher conversion (customers know that there is something to buy on your website) and, ultimately, more sales.

I believe that, in the long run, this strategy will work. Merchants that advertise with AdWords (as a majority of the marketing strategies suggest, i.e. Google Cash ) that don’t use Google Checkout will end up paying more per sale: higher CPC’s, lower conversions, and higher processing fees will combine to drive those companies to Google Checkout or out of AdWords entirely.

Will this strategy succeed? Only time will tell. However today I’m betting that, to be a viable adwords competitor, Google Checkout will be mandatory. Are you ready for the challenge?

Nick Temple, the Virtual CTO, is the premier ecommerce consultant and technology specialist. His new training system, Google Checkout Secrets, reveals exactly how to implement the Google Checkout system on your website for maximum profits. Visit:

http://www.GoogleCheckoutSecrets.com

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When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google “search network” (Google, Earthlink, AOL, AskJeeves, etc), the Google “content network” (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.

What’s the Difference?

Google’s “bread and butter” is their search network and the ads running on those sites (Google, Earthlink, AOL, AskJeeves, etc). Customers who are viewing pages on those search engines are looking for information or products. Your ads in front of their eyes seems like a good fit, and in many instances, it is. In my experience, ads running on the search network have a much higher click-through ratio than those on the “content” network. Conversion percentages (the percentage of clicks that turn into sales) is roughly the same, though there may also be a slight edge to the search network there as well.

Google’s “content” network is somewhat more complicated. People viewing the New York Times or Business.com may not necessarily be looking for a product to buy. Often times, they’re simply looking for information or entertainment. The ads I’ve run on the content network have had lower click-through rates, usually as much as 50% to 75% as high as those on the search network. You can find quality, converting customers, but it seems to take more money to do so (i.e. more clicks).

It Might be Worth a Shot

Google states that a lower click-through rate for your ads running on Google’s content network sites will not penalize or otherwise harm the rankings of your ads running on the Google search network. Basically, running your ads on both the search and content networks cannot “hurt” your ads rankings and therefore your sales.

If you have a little extra budget, you might want to give the content network a try, especially if you’re trying to target readers of the New York Times or Business.com. It might be a great fit. If you have a smaller budget and you’re looking for more steady traffic, go with just the search network.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

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